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Camargue Fior di Sale is now also PGI!

Good to eat, beautiful to look at. And today also certified!
The Camargue Flower of Salt - our unique and precious salt, with unparalleled organoleptic properties which emerges in the summer on the surface of the sea waters - has, in fact, obtained the PGI (Typical Geographical Indication) recognition, the European Union certification which designates a product originating from a region and a country, whose qualities and characteristics are essentially, or exclusively, due to the geographical environment in which it is produced.
And in fact the uniqueness of the soft crunchy crystals of our Fior di Sale are the result of a natural crystallization process that takes place in exceptional environmental conditions, in a protected oasis, natural reserve, with the complicity of the mistral, the sea and the heat of the sun typical only of this area.

The result is a special salt, crumbly and crunchy, which slowly melts in the mouth and gives each dish a strong flavor and unique taste. A salt which, having not undergone any treatment or refining, contains no preservatives or additives and therefore keeps its nutritional qualities and consistency intact. This recognition underlines, once again, the uniqueness of this product, putting its excellence and quality in black and white at a community level.

Leone d’oro for Gemma di Mare

Absolutely innovative and creative packaging: this is the reason, why the Gemma di Mare brand was awarded in Venice with the Editor's Choice Award on the occasion of the 1st edition of the Media Key Venice Award, a national recognition dedicated to all communication projects in the world Food & Beverage and topics, focused on Sustainability&Green.
Gemma di Mare Marketing and Communications team collected the prestigious award during a very evocative and emotional ceremony in a fairytale setting - the beautiful and elegant Scuola Grande della Misericordia, one of the most beautiful historic locations in the lagoon city, together with Tunnel Studios, the agency that has been following and creating the company's communication campaigns and packaging for years now. An important recognition, which arrives in the fiftieth year of the birth of the brand and which rewards the commitment that the company has always placed in quality communication, aimed at the one hand at enhancing the excellence of its products, and on the other at creating a culture of a precious product like salt.

Stella Mc Cartney chooses the Camargue Salt Flats for the launch of her new collection

So beautiful, pristine and unique that they become the perfect photographic set even for a fashion event. The white salt dunes that are reflected in the ponds of water with a thousand shades of pink were chosen by the stylist Stella McCartney to set her new Horse Power campaign for Autumn-Winter 2023.
An eco-responsible and animal-loving brand that chooses Le Salin de Giraud in Camargue in the South of France, the production site of the Salins Group, welcomed by the Equipe du Tourisme, for the shooting of this important launch.

The campaign features some splendid white ponies from the region, expertly guided by the world-famous horse whisperer Jean Francois Pignon, photographed in freedom together with the model Kendall Jenner, chosen by the English creative precisely for the passion they share for horses.

The setting in the French salt marshes - a natural park and uncontaminated oasis for many species of birds and plants - means that the campaign has a strong visual impact, with the brightly colored clothes worn by the model standing out decisively against the white and pink of the surrounding landscape. But it also arouses an important emotional impact, which is the common thread of the entire new collection: underlining the wonderful harmony that can arise between man and animals, the same one that has been created, over time, between man and nature in the wonderful ecosystem of the Camargue salt marshes.

Compagnia Italiana Sali accelerates on communication

The first half of 2023 saw Compagnia Italiana Sali engaged in the market launch of important innovations, which were accompanied by the resumption of an intense multi-channel communication activity which, as always in the company's history, was aimed at achieving a twofold objective: on the one hand to enhance local and regional products, an Italian and sustainable supply chain and the territory, creating a quality ecosystem; on the other hand, to create culture on salt to educate, raise awareness and increase consumer awareness in choosing quality products, for their well-being and that of the environment.
The campaigns carried out in the first part of the year, conceived by the corporate marketing and produced by the Tunnel Studios Milan agency, focused on the historic Gemma di mare brand and in particular on the launch of the new Salina di Sant'Antioco brand, the new registered trademark born from the collaboration between CIS and Atisale dedicated to salts from the Sardinian salt pans, and on some top-of-the-range products. The activities were diversified across all the main communication channels, ranging from the planning of ADV pages and advertorials in the sector and generalist press, to a social campaign entrusted to the food creator of GialloZafferano Diletta Secco centered on Camargue Fior di Sale. The cashback campaign involving all Sali Gourmets has already been activated and will continue until the end of the year. An out-of-home campaign with a strong visual and communicative impact will also start soon. Until the end of November, in fact, in Milan the trams of Line 2 will be branded to promote the Camargue Fior di Sale, while in the city of Naples it will be the Euro Tram Sirio that will bring the whole iodized Sea Gem Salt through the city streets and Himalayan rose.

We have gone down in history!

It is with great pride that we have received and share the news that our Gemma and Cristal brands have obtained registration in the register of historic brands of national interest from the Ministry of Enterprise and Made in Italy.
This is an important recognition that is given to those trademarks that have been registered for at least fifty years and which market products made by a national reality of excellence and historically connected to the territory. Just like Compagnia Italiana Sali, born in 1968 and today a leader in the production of salt, with a totally Italian supply chain: collection, washing, drying, screening, iodization and packaging take place, in fact, in the Porto Viro plant, in the province of Rovigo, a real and its own industrial avant-garde and a virtuous example of an Italian production workshop. Over time, the two brands Gemma di mare and Cristal were born from the know-how and attention to the quality of raw materials, people's well-being and technological innovation: the first includes a complete line of sea salts, wholemeal and of origin, precious and unique, for food use; the second, an ultra-pure recrystallised salt, ideal for softening water and thus preserving the health and proper functioning of systems and appliances.

The salt of Sardinia

Precious salt crystals and unrefined salt, grown in the Salina di Sant'Antioco in Sardinia: the result of a land rich in natural resources and the craftsmanship of man.
The two new products from Compagnia Italiana Sali are strongly linked to their land of origin and bring the scents and colors of the Sardinian land to the Italian table.
An integral salt and above all a new fleur de sel coming from the Sant'Antioco salt pan in Sardinia, where, for hundreds of years, the "peasants of the sea", the salt workers, following the weather conditions and the timing of the season, before harvesting, when the crystallization of the salt has not yet completely occurred, they collect those soft and pure flakes that are deposited on the water frost, creating white clouds of very precious salt: the Fior di Sale of Sardinia, in fact.
And it is precisely from this uncontaminated natural oasis that the two new products signed by Compagnia Italiana Sali arrive: Fior di Sale di Sardegna, under the "Salina di Sant'Antioco" brand, and Sardinian integral salt, under the Gemma di Mare brand.

Il Fior di sale da scoprire - I MEAT

Compagnia Italiana Sali - Gemma di Mare will be at iMeat as an exhibitor, the only international fair in Italy dedicated to butchers, gastronomy and specialized catering, which will be held from 26 to 28 March at Modena Fiere.
A journey of the senses and taste, which consists in the perfect combination of simple but unique ingredients. From the pink salt pans of the Camargue to the intense blue coasts of the island of Sant'Antioco in Sardinia, we will go to the discovery of the Fior di Sale, soft crystals of salt that melt and savory, pure and natural, which create an explosion of flavor in the mouth. We look forward to seeing you at stand B8, in Pavilion C, to present our fine and gourmet products, to play with us and win fantastic prizes. Free admission, to register click here:

Gemma di mare supports ATTA TOSCANA

Gemma di mare supports ATTA TOSCANA, the non-profit association of Livorno, which in addition to the days dedicated to iodine prophylaxis with free medical visits, promotes iodine prophylaxis with an initiative scheduled for the current school year, at the elementary and middle schools of the province of Livorno. The project, approved by the Ministry of Education for Tuscany, aims to make students and their families aware of the importance of a correct iodine intake from childhood, enhancing the central role of teachers and the student component, as a tool for spreading the culture of prevention. Gemma di mare participates in the promotion of the use of iodized salt as a vehicle for the diffusion of iodine with the distribution of the tale of Sale & Iodine created specifically for the little ones and with the free distribution of Boxes of Fine Iodine Salt in order to encourage their use and to educate consumers.

Un peu de sel? Gemma di mare exhibits in Paris

From 15 to 19 October the world appointment of food innovation was held in Paris: SIAL, with about 300,000 visitors from all over the world.
Gemma di mare was present at the SALINS Group stand, with the range of Gourmet Salts, new products such as single-dose sachets of iodized salt and the Sodium Bicarbonate line. The protagonist is the Camargue flower of salt, hand-picked, rare and prized appreciated by chefs from all over the world.
This international FOOD fair is the place where synergies are created between the various operators with the aim of connecting worlds,
experiences and solutions in a positive climate to create the nutrition of "tomorrow".

In Porto Viro, in the "House of Salt"

How does the production of salt take place, from the raw material to industry and our tables? How much effort and attention to quality is there behind every bag of salt that we see displayed on supermarket shelves? What is the history and the supply chain of such a precious product? And what are the nutritional characteristics of white gold?
These and many other questions were answered by the editorial staff of Distribuzione Moderna - the first daily news and information portal on the world of retail and the brand industry - through an in-depth report on salt filmed in the Porto Viro plant. The news crew, accompanied by the CIS staff, followed the entire salt production process for a whole day, step by step: from its arrival in the factory on large trucks, to the various washing, drying, processing, packaging phases up to to restart towards the distribution channels of industry and large-scale distribution. A fascinating journey to discover a very precious asset, still too little known and valued.

News in the Porto Viro plant: the new machine for the packaging of 1 gram iodized salt sachets

Our Porto Viro plant has been the subject of a huge technological investment
So to no longer have to outsource a part of the production but to concentrate the entire supply chain "at home": it has been installed a new machine for the packaging of 1 gram iodized salt sachets, an anti-waste format, practical and hygienic that make it particularly suitable and very usable in different contexts. The machine, in operation since July, will allow, in the future, to further expand the range of product formats for both large-scale distribution and out of home but above all - and this is the further novelty - to enter for the first time in a new market: that of pepper. For this raw material, CIS has selected very high-quality suppliers in the East that will allow us to present ourselves with a very high range products.

Ever closer to consumers: CIS launches its new e-shop platform

From today, having the right salt at home for every occasion will be even easier and faster.
Compagnia Italiana Sali has in fact inaugurated the new proprietary site dedicated to the online purchase of its products ( On the new platform, consumers will be able to find a wide selection of the best products under the Gemma di Mare brand: from special wholemeal products, such as gourmet salts, to the entire new line of Gemma di Mare bicarbonate, to Camargue's fleur de sel, salt special in crunchy crystals and with a unique texture.
"We have also decided to open the e-commerce channel to respond to the increasingly felt need to also be able to purchase food products online. In this way consumers will be able to find our salts, even the most precious and less common ones, with extreme ease and have them available at home in a comfortable and fast way, with the added possibility of trying some new combinations, letting themselves be inspired by the proposed selections. on the site or current promotions ".

On the Alpine Ski World Championships slopes in Cortina 21

In recent days, our Salt Marino Margherita Grosso 25 kg format has contributed to the maintenance of the slopes ski, which have been the flagship of Italy in the international ski scene.

Gemma di Mare Bicarbonate Elected Product of the Year 2021

An important recognition was received by Compagnia Italiana Sali which, since its inception, has made quality, innovation and attention to the well-being and needs of its consumers its strengths and the keys to its success.
Bicarbonate with the Gemma di Mare brand, on the market since last autumn, was elected Product of the Year 2021, the Innovation Award awarded to new products and services launched on the Italian market, which stand out thanks to the red and white logo, synonymous of quality and reliability. The chosen products are in fact chosen by 12,000 consumers who evaluate, through a market research conducted by the IRI Research Institute, the degree of innovation and satisfaction and can boast the prestigious Logo in all their communication for a year.

"We are proud of this recognition - explain the company - which once again confirms the spirit of innovation of the company which, since its birth over 50 years ago, has always been able to offer innovative products capable of satisfying and even anticipating the needs of the market, with particular attention to the quality of raw materials, the well-being and health of consumers and sustainability. Over the years we have continued to differentiate and expand the range of products more and more, without ever moving away from these values, also working a lot on packaging, to offer the public increasingly practical, anti-waste, captivating and full of useful information packages. Today this effort has been rewarded ”.

Gemma di Mare bicarbonate
And, in fact, Gemma di Mare Bicarbonate perfectly responds to the characteristics of innovation, sustainability, quality, functionality that a "Product of the Year" must have. First of all, the multiplicity of daily uses - from cleaning to cooking to beauty - which make it a real must have in every home. Secondly, being available in 4 different formats to meet the different needs of consumers: from the 1 kg format in recyclable cardboard for larger families to the smart one for smaller households; from the 600 gr plastic spreader, practical and functional, with a graduated transparent column to show the level and quantity of product inside as it is used; to the pack of 20 single-dose sachets of 10 gr, “handy”, for a calibrated personal use, practical, to avoid waste, and also very hygienic. Finally, the packaging, very colorful and impactful, full of valuable information and advice on use for the consumer.


After this period of health crisis due to Covid-19, the Ministry of Health contacted many cafes, bars, canteens and restaurants, inviting them not to equip themselves anymore and not to let customers use the typical glass (or plastic) salt spreaders. as they pass from hand to hand, they can be carriers of germs and bacteria.

All in favor of single-dose and disposable sachets, more hygienic and more practical. The Ministry of Health itself therefore contacted the producers and distributors of salt (and other primary seasonings) inviting them to expand their range with single-dose sachets of their seasoning. So here is the novelty signed by Gemma di mare: a tower display with a "wolf's mouth" opening and captivating graphics that contains 500 1g sachets of iodized salt. Ideal for bars, canteens and collective catering, it is the practical and hygienic solution to always have your own salt, the main condiment, available. Already portioned, in a convenient disposable sachet to avoid waste and comply with the hygiene rules in force today. All the quality of our Iodato, in this small (but smart) format

Product Innovation 2020

The new 500 g boxes of iodised sea saltfine and coarse, and medium-grain unrefined meet the needs of consuming products that are reduced in quantity but not in quality.
Made of recycled and totally recyclable cardboard, the new packs are completed with interesting information about salt, its uses, its types and many recipes, as well as an important new indication:
the seal that guarantees the high stability and persistence of iodine even during cooking.

Mini-campagna on Corriere della Sera

Italy starts again.
We at Compagnia Italiana Sali have never stopped.

With the aim of thanking all those who, during the most critical phases of the emergency and in full lockdown, have never stopped because they are convinced that our country, that of excellence, is able not only to raise its head but above all the idea of ​​developing a mini-campaign on Corriere della Sera, linked to a broader communication activity, called "THE SALT ... OUR HISTORY" was born.

And among the many companies that have not bowed to Covid, we are also part of Compagnia Italiana Sali!

We are waiting for you on news-stands:
today, Friday 8 May, with an open letter, signed by the Management that summarizes the immense THANK YOU that the company means to all those who have allowed the work and supply of our raw material to the nation's industry and supermarkets;
tomorrow, Saturday 9 May and Sunday 10 May, Mother's Day, inside the newspaper.

Enjoy the reading!

"The salt ... our story" new spot on Youtube

It is a 20 '' video, conveyed on all our digital properties: on our sites ( and, on our YouTube channel Gemma di Mare, on Facebook and Instagram, object in these days of a particular In Stream campaign right on the Youtube channel.
In detail, the spot will start in pre roll, that is, before the use of any other video requested and selected on the channel by the user, if this user falls within the universe of values ​​pertaining to our world and our product, the salt, going to communicate directly to our buyer person.
It is a highly targeted and punctual activity, broadcast on a channel, Youtube, which is currently one of the most used by the population, even more than TV.
The message is very simple and intimate: it is the salt itself that speaks, in first person, telling of a millennial relationship with man and revealing his intrinsic richness.
Furthermore, at this particular moment, we would like to reiterate how important it is to stay at home, to help those who help us. It is not a sacrifice, but an act of love.
So let the salt, a precious gem, tell its story, show itself and speak to us whispering in the ear that has been and is witness to a unique bond that has written the history of man ... our history.

Podium and bronze medal for the Himalayan purple salt, the Kala Namak.

Podium and bronze medal for the Himalayan purple salt, the Kala Namak, branded Gemma di Mare at the prestigious Food 2020 Award - Best Innovation in the category Seasonings and Basic ingredients.
Evaluated by an internal jury of experts and a panel of consumers representative of the Italian population through a survey conducted by Doxa, the purple salt, launched at the beginning of 2019, was particularly appreciated under all the parameters analyzed: from the intrinsic organoleptic characteristics of the matter first, to the practicality of the packaging, up to the sale price to the consumer. A real success, which fills us with pride and makes us believe more and more in the work of our women and men, committed every day to offer the best products to the consumer, at the highest quality.

CIS donates 2 tons of iodized salt to the Italian Red Cross of Chioggia

Compagnia Italiana Sali, with the Gemma di mare brand, helps to help those who help us.
Yesterday, 2 April 2020, 2 pallets (corresponding to about 2 tons) of fine and coarse iodized salt under the Gemma di mare brand, the company's top brand, were donated to the Red Cross of Chioggia. Iodized salt, the essential raw material for the supply of the Association's kitchens and canteens. CIS thus provides useful support to all the health personnel, our Heroes, who daily fight for us during this huge tragedy against Covid-19, an invisible and ferocious enemy. Thanks to all of them, who gives us the strength to go forward with renewed confidence, our heartfelt thanks go. We are with you guys!
# togetherwewillmakeit #iorestoacasa #andratuttobene


Always oriented towards transparent and targeted communication, aimed at raising public awareness, with the aim of providing food and nutrition education, but above all to continue our commitment to transmit correct and complete messages that point to the properties and characteristics of the salt, we we invite you to learn more about:

Kala Namak at SANA 2019

This year we chose SANA - the International Biological and Natural Exhibition - to officially present our new Himalayan purple salt: Kala Namak!
Guests at the FunnyVeg Academy stand, during all the days of the show, we told its story and revealed its characteristics and together with the chef Simone Salvini we prepared a delicious light Kala Namak salt Mayonnaise which, with its surprising and decisive flavor has conquered all palates.

Keep following us to not miss our next appointments.

Discover "Health Project" by Gemma di mare

Gemma di Mare, always attentive to the consumption of good salt, becomes Sponsor of Health!

Raising awareness on the correct use of iodized salt during the World Thyroid Week (20 - 26 May), collaborating with specialists, promoting posters and editorial, distributing the story of Salt and Iodine and other information material in the "Me and my baby" bags within the Lombard hospitals and supporting sports initiatives such as the "Padova Marathon", the "Walk for health" in Voghera and the "Mami Run" in Rome.

Compagnia Italiana Sali on La7d

Sponsor of the new Honestly Good program
Compagnia Italiana Sali confirms its presence on television by linking its Gemma di Mare brand to a new program aired on La7d from October to December (episodes visible on streaming on the La7 website).

Honestly Good is the new daily program of the food writer Csaba Dalla Zorza, dedicated to the pleasure of cooking healthy and eating well!

Official supplier for Masterchef All Stars Italia

GEMMA DI MARE is a sponsor of MasterChef Italia All Stars, a spin off of the Master Chef format, from 20 December 2018 for 4 weeks.
The most famous competitors of the previous 7 editions will participate in a high level contest, with historical judges and internationally renowned chefs: Bruno Barbieri, Antonino Cannavacciuolo, Joe Bastianich, Antonia Klugman.

An entire episode was also filmed in our salt pans in Aigues Mortes in the Camargue: the episode will be broadcast on SKY UNO on January 27, 2018.

We live together the magic of salt ... in Cibus

We offer you a fantastic immersive experience
We will accompany you to our historic salt warehouses that stand next to the salt pans lit by the hot summer sun.

Come and visit us at Cibus 2018, in Hall 5, Stand I003, from 7 to 10 May. We hope many of you will come!